the latest

October 2008 - Do-It-Yourself Search Engine Optimization
By Brody Dorland
While some search engine optimization (SEO) techniques require that website owners modify their site’s code, many powerful SEO techniques require almost no technical expertise. All you need is your ability to use the internet, create content, and build relationships with others in your marketplace...[More]

July 2008 - Are Your Marketing Strategies and Your Website on the Same Page?
By Brody Dorland
Despite your offline sales and marketing efforts, prospects will often visit and factor in your website as part of their buying decision. If your website is not conveying the same value and message, you may be losing potential customers. Here are 5 tips to make sure your website and your marketing strategies are on the same page...[More]

June 2008 - Run A Referral-Based Business? Here Are 4 Reasons Why You Still Need a Solid Website…
By Brody Dorland
Despite the fact that many small businesses utilize referrals as their main source of new business, a solid website is still a must to capitalize on soft-selling opportunities when your prospects are on the web looking for product/service providers...[More]

May 2008 - Google Alerts: Deploy Your Own Internet Spies
By Brody Dorland
While this free Google tool is by no means new (launched in 2004), I’m constantly surprised by how many people not only don’t use it, but have never even heard of it. So, let’s take a closer look at this wonderful tool and examine how it can save you time, spark ideas and help you stay ahead of the curve (and your competition)...[More]

April 2008 - Too Many Social Networking Websites...Too Little Time?
By Brody Dorland
With so many social networking websites, active participation in each website is impossible. But you don't have to be an active participant to get some benefit. Taking 10 minutes to completely fill out your profile provides 6 important benefits...[More]

March 2008 - What If Your Website Was a Real-Life Salesperson?
By Brody Dorland
In today’s business environment, every company needs a website. And if you’re a small business with a limited budget, a low-cost solution may be tempting. But what if your website was a real-life salesperson? Would your lack of investment in them set them up for failure?...[More]

February 2008 - Search Engines & Internet Marketing: It Takes Two to Tango
By Brody Dorland
Marketers today know that search engines dictate daily website traffic and overall sales for many companies. Small businesses approach us regularly with requests for SEO services and an expectation that their site will magically start generating more leads. But, achieving this success takes more than just a one-time SEO effort...[More]

January 2008 - Content Is King. It's Also a Commitment.
By Brody Dorland
During the development of a website content strategy for a recent client (let's call them Big Gorilla Promotional Products), we felt compelled to include an opening disclaimer regarding their commitment to ongoing content development. If you aren't going to commit to providing fresh content on a consistent basis, it's better that you don't even start...[More]

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