marketing strategy
 Every company has a goal to achieve some form of success. And while success comes in many such forms as happiness or financial stability, one thing is for certain, you're not going to reach your goals by “flying by the seat of your pants”. Sorry.
In today’s business environment, achieving your goal requires careful planning and strategic positioning. Here are four key steps that we would love to help you with if needed:
- Developing a plan
- Executing that plan
- Evaluating/measuring your plan’s effectiveness
- Revising your plan to reach your goal
Marketing Plan Development
Something Creative, Inc. begins by taking clients through a proven strategic planning process that identifies industry opportunities, defines target audiences and develops specific strategies and tactics that are appropriate and feasible for each client.
The outcome of this process includes a detailed marketing plan in hardcopy or electronic format, a recommendation for which strategies and tactics to tackle first and a proposal to give you a general idea for how much it’s going to cost.
This is the point where a lot of you start dragging your feet due to the project’s overall cost and a lot of our competitors give up on you…
Marketing Plan Execution
We realize that you are a small business and you may not have the resources to execute the entire plan right away. Something Creative, Inc. prides itself on being flexible and will work with you at a pace that you can handle. In other words, if we just identified 10 marketing activities that you should be doing to grow your business, but you only have the people, time or money to execute three of those, so be it. We’re not going anywhere. And we’d rather stick with you, even push you to get your plan executed, rather than you go through our process and ultimately fail.
Ongoing Marketing Plan Evaluation
So, we’ve created and executed a great marketing plan that included the construction of five new communication vehicles that are out delivering your company’s product/service message to your target audiences. Everything is going great because you are starting to see results, but how do you know which vehicles are really producing?
Bottom line…If you don’t equip your communication vehicles with the appropriate measurement tools, you’re going to have a hard time evaluating their effectiveness.
At Something Creative, Inc., we don’t create anything without some sort of tracking mechanism. From website conversion tracking to direct mail response rates, we want to know who is engaging in your brand message, where they are finding it and how they are acting upon it.
Reaching Your Goal
If our plan is perfect the first time and your company grows to be the next Microsoft, we want half.
Very seldom will a plan be created that doesn’t need some tweaking down the road. If measurement mechanisms have been put in place, you should find out quickly which strategies and communication vehicles are brining home the bacon. To reach your goal, focus your investment in those strategies while keeping an ear open for new techniques that may be showing promise in your industry.
When that point comes, we would hope that you would come back for “another dance with the company that brought ya!”
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