July 1st Update – Just noticed that NBC Action News has revamped their video player and older videos are no longer supported. The transcript of the video is still provided on their website.

Original Post:

I must be doing something right…NBC Action News keeps calling. Here’s another interview from Tuesday (3/23) morning’s newscast on Twitter etiquette and a few best practices to remember.

Quick Summary:

• Google, your boss and God can see everything you do on social media.
• Leading with the hard sell or being overly self promotional is a significant turn off. Don’t be that guy.
• Know that your competitors are probably monitoring your activity. Don’t tip them off.
• Be relevant, valuable and a real person.