As a website developer, I am regularly talking with B2B clients about the various bells and whistles available for their websites. One particular whistle, adding a search function, can be a very powerful tool for a website, but it often gets left on the cutting room floor when budgets are tight.
I do my best to explain the benefits of site search to clients, but in the heat of the moment, I inevitably forget to mention a few key selling points. Here’s a more thorough explanation with examples that should help you see that having a site search is really a no brainer.
The 6 Reasons Why Your Website Needs a Search Function
- Without a search function, some people might just leave – Countless usability studies have found that more than half of all website visitors are “search dominant”, so you run the risk of losing visitors right away if they can’t search.
- People are lazy – Search engines have taught us to search. If visitors see a search box on your site, most will go straight to it rather than having to use their brain and traverse your navigation bar. Read the rest of this entry »
