I’ve been presenting on social media marketing quite a bit around Kansas City and it’s neat to see so many folks getting excited about the opportunities that these tools and technologies provide. But I’ve noticed something that’s consistently happening during my presentations.  As soon as I throw out the word “blogging”, I see eyes roll and shoulders drop throughout the audience. Geez….You’d think I was a Yellow Pages advertising rep at a search engine optimization conference.

For non-web-savvy people and businesses, the negative connotations of blogs and blogging are still top of mind. Do any of these sound familiar?

• Aren’t blogs just personal online diaries?
• If I start one, what the heck would I write about?
• I’d rather not create more work for myself or my business…

What is a blog…really? Read the rest of this entry »