Quick Series Recap – 2009 Online Marketing Trends for Small Business:
- Part 1 – Series Introduction & Personalized Search
- Part 2 – Bounce Rates Will Affect Your Rankings
- Part 3 – Online Conversations (Social Networking) will Foster Offline Connections
Part 4: RSS Feeds Will Go Mainstream
When I give presentations on internet marketing, Web 2.0 and social media, very rarely do I have an audience that understands the concept of RSS (Real Simple Syndication). There might be a few that raise their hands when I ask the RSS question, but even then I notice the worried looks on their faces that say, “Please don’t ask me to explain it.”
According to an October 2008 report from Forrester, consumer adoption of RSS is only 11%, while roughly 50% of the interactive marketing community is using it. I guess it’s pretty safe to attribute this to the tech-savvy nature of internet marketers, but as mainstream marketers and consumers learn about RSS’ many benefits and get more comfortable with the initial set-up requirements, I believe adoption will really take off. So, I’m going to take on a little of the educational burden and try to explain the RSS concept with an analogy of a technology that has seen much more widespread adoption…
