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Which Social Media Tools are a Good Fit for Your Small Business?By Brody Dorland — June 24th, 2010
As most small businesses begin to dip their toes into the social media waters, the shear number of social networking websites and online tools can be very intimidating, even crippling. And it certainly doesn’t help that new social tools are being introduced everyday. To help small businesses navigate these waters, we’ve developed a pretty simple, social media strategy process that involves three main steps. Read the rest of this entry » Ready to Start a Blog? Don’t Set Yourself Up to “Fail”By Brody Dorland — January 20th, 2010You keep hearing that your company needs to be blogging.
Let’s break this process down into three key considerations: developing your blog content strategy, blog setup and ongoing content development. Ready to dig in? “Blogging” – A Buzzkill for Small BusinessesBy Brody Dorland — November 22nd, 2009
For non-web-savvy people and businesses, the negative connotations of blogs and blogging are still top of mind. Do any of these sound familiar?
What is a blog…really? Read the rest of this entry » 11 Things to Do After You’ve Written a New Blog PostBy Brody Dorland — September 27th, 2009You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next? As I work with more and more companies to develop social media strategies, blogging inevitably comes up. As it should. But this post isn’t about why a company should be blogging, it’s about how we can make that blog grow legs and turn it into a major traffic and activity driver for your business. Setting the Stage: Create Good Bait, Find Your Fishing Holes Before you start throwing your blog content blindly into cyberspace, you need to think strategically about the content that your target audience will find valuable (your bait). What assistance do they need? What are their pain points? Which formats might work best (written posts, video, audio, etc.)? You also need to do your homework to sniff out the best social media ponds in which your targets are swimming. For example, if your business is trying to reach C-Level executives in your local market, then using Twitter as your main promotional vehicle may not get you many bites. Blog Post Promotional Tools: 11 Step Checklist Read the rest of this entry » |
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