Quick Series Recap – 2009 Online Marketing Trends for Small Business:
- Part 1 – Series Introduction & Personalized Search
- Part 2 – Bounce Rates Will Affect Your Rankings
- Part 3 – Online Conversations (Social Networking) will Foster Offline Connections
- Part 4 – RSS Feeds Will Go Mainstream
Part 5: Got Video?
Video is the fastest-growing form of marketing on the Web. eMarketer estimates that in the next four years marketers’ spending on online video advertising will reach $4.6 billion, more than seven times the amount spent in 2008. And no wonder. Video lets you demonstrate your idea — with action, with humor, with the credibility of a great presenter. Ask yourself: Which would you rather do? Read 5-6 more paragraphs? Or watch a 90-second video that visually explains the topic?
Just in the last two months, I’ve engaged in six video projects with my clients. When you take a minute to think about your business from a video perspective, there is so much sitting right under your noses. For instance, I encouraged a real estate client to do a quick YouTube search on “olathe real estate”. From the quality of the resulting videos, my client was quickly encouraged to undertake his own video effort.
