Comments on: Will He with the Most Followers Win…the Job? http://www.somethingcreativeinc.com/blog/index.php/2009/social-media-social-networking/will-he-with-the-most-followers-win-the-job/ Useful Tidbits for Small Business Marketers Fri, 30 Jul 2010 00:53:14 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Brody Dorland http://www.somethingcreativeinc.com/blog/index.php/2009/social-media-social-networking/will-he-with-the-most-followers-win-the-job/comment-page-1/#comment-715 Brody Dorland Thu, 23 Jul 2009 13:46:18 +0000 http://www.somethingcreativeinc.com/blog/?p=344#comment-715 Great comment Andy! I 100% agree that social media strategy needs to come from the marketing department and every company should be incorporating it into their communications strategy. But inevitably, many industries/companies are slow and struggling with how to approach the space. I imagine there are salespeople all over the world that are "flying blind" with little strategic backing from their companies. Great comment Andy! I 100% agree that social media strategy needs to come from the marketing department and every company should be incorporating it into their communications strategy. But inevitably, many industries/companies are slow and struggling with how to approach the space. I imagine there are salespeople all over the world that are “flying blind” with little strategic backing from their companies.

]]> By: Andy Preston http://www.somethingcreativeinc.com/blog/index.php/2009/social-media-social-networking/will-he-with-the-most-followers-win-the-job/comment-page-1/#comment-713 Andy Preston Thu, 23 Jul 2009 08:23:55 +0000 http://www.somethingcreativeinc.com/blog/?p=344#comment-713 Some good points in this blog. It's often dangerous to read too much into someone before seeing them face-to-face or at least over the phone. Social Media increases the likelihood of people 'misintepreting' the activity of behaviour online of a prospective candidate - especially as salesperson! Let's face it - for most companies they want a salesperson who is outgoing, makes friends and builds trust easily...yet they're suprised when they see 'drinking' photos etc on facebook - WHY?!! That's EXACTLY the sort of traits you're looking for!! Perhaps another example of HR departments getting involved when there may be no need! Social Media should be an important part of every company's strategy for new business - but should that 'job' fall to the salesperson only? IN my opinion, no. It is more of a 'marketing' activity than a 'sales' activity and should be done AS WELL AS the usual sales activity, not instead of. If you're thinking of hiring a salesperson, this article may be of use - http://www.andy-preston.com/2008/12/before-you-employ-a-salesperson-read-this-first/ Some good points in this blog. It’s often dangerous to read too much into someone before seeing them face-to-face or at least over the phone. Social Media increases the likelihood of people ‘misintepreting’ the activity of behaviour online of a prospective candidate – especially as salesperson!

Let’s face it – for most companies they want a salesperson who is outgoing, makes friends and builds trust easily…yet they’re suprised when they see ‘drinking’ photos etc on facebook – WHY?!! That’s EXACTLY the sort of traits you’re looking for!! Perhaps another example of HR departments getting involved when there may be no need!

Social Media should be an important part of every company’s strategy for new business – but should that ‘job’ fall to the salesperson only? IN my opinion, no. It is more of a ‘marketing’ activity than a ‘sales’ activity and should be done AS WELL AS the usual sales activity, not instead of.

If you’re thinking of hiring a salesperson, this article may be of use – http://www.andy-preston.com/2008/12/before-you-employ-a-salesperson-read-this-first/

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