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Social Media: The Ultimate Marketing Toolkit for Professional Speakers

By Brody Dorland — September 12th, 2009

In preparation for my presentation for the Kansas City chapter of the National Speakers Association (NSA Heartland), I thought it might be fun to introduce Slideshare (www.slideshare.net) as a great tool for posting and sharing slideshow presentations online.

Slideshare is a lot like a social networking site for PowerPoint presentations with great options for viewing presentations, sharing them on other social networking sites and embedding them into blogs and website, as shown above. This can act as a great mechanism for displaying your thought leadership and the type and level of content that you provide to your audiences.

This exercise is also a great way to show others how easy it is to embed a Slideshare presentation into a blog post, publish the post, shorten the URL with an analytics-based URL shortener (Tr.im, Bit.ly, BudURL.com), promote your slideshow via social sites and track the number of clicks your post has received.

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  • Yahoo! Buzz
  • Reddit
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One Response to “Social Media: The Ultimate Marketing Toolkit for Professional Speakers”

  1. Eric Melin Eric Melin says:

    Brody- We’ve used Slideshare on several occasions. It’s so easy to promote presentations that are put up there. Thanks for including Spiral16 in the slide under social media monitoring. Our SMM tool Spark has automated node-level sentiment tracking, which we’re pretty excited about.
    cheers!
    Eric Melin
    Spiral16

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