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Social Media Marketing: The “Tools” of Engagement – Presentation for KC-ASTD

By Brody Dorland — October 22nd, 2009

This presentation was created for my October 22nd, 2009 presentation to the Kansas City chapter of the American Society of Training & Development (ASTD). I've embedded it here via Slideshare.net as a way of providing the complete presentation for conference attendees, but also to demonstrate the power of creating original content and promoting it throughout the social realm.

This post was launched through my Wordpress admin tool at the beginning of my presentation. Immediately, this new content is fed into my blog's RSS feed, which is connected to a plethora of social networking sites and blogs. Just making these RSS connections alone equates to thousands of eyeballs potentially seeing my new content within minutes, and all because of the push of one "publish" button.

Next, I copy/paste my new blog post's URL into bit.ly, an analytics-enabled URL shortener. I then copy/paste the shortened URL into my Ping.fm gadget (via iGoogle).Posting this via Ping.fm then sends my new content out to all of my social networks at once as a status update/tweet, including Facebook, Twitter, LinkedIn, Myspace and Plaxo. More eyeballs.

The final step (at the end of the presentation) will be to check my bit.ly analytics for some simple reports on number of clicks received, referrering site traffic segmentation (how many clicks came from each site) and the resulting conversations that may ensue pertaining to my post.

Love this stuff…Later gaters.

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  • LinkedIn
  • Technorati
  • Yahoo! Buzz
  • Reddit
  • Sphinn
  • Mixx

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